In the era of Amazon, the history of Montgomery Ward rings a familiar bell. Aaron Montgomery Ward founded his mail-order catalog company in 1872 as a way to bring an urban-level selection of goods to rural areas where small general stores offered a very limited inventory for consumers. When people realized the variety and convenience offered by Ward’s catalog service, there was no looking back. Ward’s business became wildly successful and was a titan in the American retail economy for many years. This sturdy porcelain enamel sign is in great condition was minimal losses and rusting with a vintage of 1930-50.

SKU: 21V15731