






1940s Day-Glo Paperboard Sales Signs
You may associate Day-Glo paint with blacklight posters and the psychedelic art of the 1960s, but these pigments actually came decades before! As early as the 1930s, the Switzer brothers were pioneering what would become the name brand Day-Glo pigments.
These special colors, which not only glow fluorescent under UV lights, but also seem to vibrate with supernatural brightness even in daylight, were a pet project turned entire industry for the Switzer brothers. By the ‘40s their company, Switzer Bros. (creative naming, right?) was targeting advertisers and businesses who would benefit from the eye-catching brighter-than-life colors.
This set of paperboard signs is of that era, featuring designs that mimic the style of hand-lettered, brush painted signs popular at the time, for a fraction of the price. Such signs would have been screen printed to be sold and used in small business windows and shop fronts, advertising diner foods or quality service. Framed and hung on a wall, these signs bring a bright and playful energy to your space, with or without blacklight!
SKU - Prices get the Axe: 14895
SKU - Loaded with Extras: 21V21294
SKU: - Priced to Sell: 21V21295
1940s Day-Glo Paperboard Sales Signs
You may associate Day-Glo paint with blacklight posters and the psychedelic art of the 1960s, but these pigments actually came decades before! As early as the 1930s, the Switzer brothers were pioneering what would become the name brand Day-Glo pigments.
These special colors, which not only glow fluorescent under UV lights, but also seem to vibrate with supernatural brightness even in daylight, were a pet project turned entire industry for the Switzer brothers. By the ‘40s their company, Switzer Bros. (creative naming, right?) was targeting advertisers and businesses who would benefit from the eye-catching brighter-than-life colors.
This set of paperboard signs is of that era, featuring designs that mimic the style of hand-lettered, brush painted signs popular at the time, for a fraction of the price. Such signs would have been screen printed to be sold and used in small business windows and shop fronts, advertising diner foods or quality service. Framed and hung on a wall, these signs bring a bright and playful energy to your space, with or without blacklight!
SKU - Prices get the Axe: 14895
SKU - Loaded with Extras: 21V21294
SKU: - Priced to Sell: 21V21295
DIMENSIONS
22” wide x >.1” deep x 14” tall
ESTIMATED WEIGHT: .5 lbs